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What does a Boston Matrix tell us?
By cwmifg On February 7, 2012 · Leave a Comment · In Business, Business Consulting, Business Plan, Competitor research, Industry analysis, Leadership, Marketing, Strategy
What does a Boston matrix tell us?
Introduction
Many strategy experts use the Boston matrix to give guidance on what strategies companies should use for their portfolio of products by reference to the Boston matrix. To be successful, a company should have a portfolio of products with different growth rates and different market shares. This post reviews [...]
Continue Reading → Must haves in an industry analysis
By cwmifg On January 10, 2012 · Leave a Comment · In Business, Business Consulting, Business Plan, Business Research, Industry analysis
Must haves in an industry analysis
As I have stated elsewhere in other blogs and articles, I believe that research is a critical component of good business and decision-making. Indeed, a business plan is worthless without solid research to back up statements and commentary on markets and the industry in which you operate. Furthermore, it is [...]
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