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"Competitor research"
I am delighted to introduce a guest post by Sean Farrington, MD of QlikTech. More details on Sean and QlikTech can be found after the post.
As the UK economy shrinks – time to look for growth
Sean Farrington, UK MD& RVP Northern Europe, QlikTech
Though the economic outlook remains far from positive as yesterday’s report on the [...]
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What does a Boston matrix tell us?
Introduction
Many strategy experts use the Boston matrix to give guidance on what strategies companies should use for their portfolio of products by reference to the Boston matrix. To be successful, a company should have a portfolio of products with different growth rates and different market shares. This post reviews [...]
Continue Reading → Must haves in a competitor analysis
Last week’s post looked at must haves in an industry analysis report. This week’s post looks at what should be included in a competitor analysis. In essence, a competitor analysis considers the firm’s competitors, and in particular, provides insights into how they operate, the markets in which they operate and [...]
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