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Stakeholders – Expectations and mapping
People play a complex role in the evolution of strategy. So it is important to consider what people expect an organisation to achieve and, therefore, what influence people can have over an organisation’s purposes. There are four main types of expectations – each of which influences an organisation’s purposes to some [...]
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Empire Avenue – Something Different
As its Christmas week, I thought that I would write on something different from the normal business, strategy or innovation posts that you have come to expect. So what should I write about? After thinking long and hard, I thought that I would write about a game I play online – [...]
Continue Reading → Alternatives to Innovation?
Not surprisingly, I am a proponent of innovation as a way for organisations to grow and achieve their corporate goals and objectives – whatever they may in themselves be. However, there are other strategic options which organisations believe that they can adopt to grow their revenue or profit streams. It is worth restating [...]
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Greater demand for non-executives?
Over the weekend I was reading an interesting article in the Sunday Telegraph, Business Section, entitled “Osborne identifies ‘top 10,000′ firms”. In essence, the article considered that at present government support is ‘too polarised between the small and the very large’. The article notes that family-managed and owned companies are ‘likely to [...]
Continue Reading → Marketing Schedules
Regular readers of my blog will know that I am not a marketing consultant or specialist. But like all other businesses, marketing forms a critical component of my efforts to generate revenue from existing clients and acquire new clients.
Last week I attended an excellent ‘FastTrack Sales and Marketing Workshop’ run by Chantal of Appletree and [...]
Continue Reading → Is Doing Nothing the Right Option?
When considering strategic or innovation options, the easy answer is always to do nothing. Why? The answer is as easy as the reason not to change or do things differently. Change is difficult and why change that which is working well?
However, this is often the wrong answer. Doing nothing assumes [...]
Continue Reading → Networking
A departure from my normal informative posts, or maybe not so much a departure as a diversion. The subject of this week’s post is networking, and I mean business networking, not IT networks! Business networking can be split into two main areas, similar to marketing, on-line and face-to-face.
Why network?
It is my belief that networking offers [...]
Continue Reading → SWOT Analysis
Introduction to SWOT Analysis
SWOT analysis is a useful tool to examine the fit between a company’s internal resources and capabilities and external possibilities. SWOT stands for strengths, weaknesses, opportunities and threats. Clearly, a company has more control over its internal aspects such as resources, culture, operating systems and staffing practices, which are generally under [...]
Continue Reading → Strategy
Defining corporate strategy is one of those things whereby we often understand what is meant, but cannot completely put our finger on. My definition is a fairly common one and is broadly along the lines of strategy is the identification of the purpose of the organisation and the plans and actions needed to achieve that [...]
Continue Reading → Business Plans – Top 5 Ingredients of Successful Ones
Everyone has prepared a business plan. Well, should that read, everyone should have prepared a business plan? My thinking is that these tend only to be prepared when they are needed, rather than as a useful business tool for all senior management. My top five ingredients are:
Understand [...]
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