Environment-Based Strategic Options – The Expansion Method Matrix
This post briefly outlines the principal methods of expansion and reviews the advantages and disadvantages of the main ones. The expansion method matrix explores in a structured way the methods by which the market opportunities associated with strategy options might be achieved. To do this, it is necessary to examine the organisation’s internal and external expansion opportunities and its geographical spread of activity. It goes without saying that any of the methods shown must add value to the company if they are to justify their costs.
This post will not consider these different options, but will briefly set out the advantages and disadvantages of each.
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