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China is reporting a GDP growth rate of 6.3% and unemployment of about 5.1%. The agricultural production situation is relatively good, and the summer grain has achieved a bumper harvest. The total…
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- Facebook joke event to “raid Area 51” has already gained 1,000,000 “going” attendees.
- The U.S. Air Force has issued an official warning to potential “raiders.”
- If anyone actually tries to storm an American military base, the use of deadly force is authorized.
Conspiracy theorists, Ufologists, and, more importantly, internet satirists’ most favorite target of scorn and alien memes, Area 51, has garnered a lot of attention as of late. Recently, a Facebook event called “Storm Area 51, They Can’t Stop All of Us” riled up over 1,000,000 users who declared they were “going” — with another roughly 900,000 saying they are “interested.”
Obviously created as a joke, the event’s description reads:
“We will all meet up at the Area 51 Alien Center tourist attraction and coordinate our entry. If we Naruto run, we can move faster than their bullets. Lets see them aliens.”
A pinned post from one of the organizers of the event, Jackson Barnes, also reiterates the fact that this upcoming shindig is all in jest.
But as the event has gone viral and inspired countless jokes and memes, the United States Air Force released a statement about the potential military base raid.
It seems like the comedy of this convoluted, self-referential and juvenile “meme culture” might be lost on both the military and some unsuspecting UFO enthusiasts, who might take the opportunity to turn this thin line of shoddy internet satire into reality.
Storm Area 51 raid
A majority of news organizations reporting on this situation are taking it with a hefty grain of salt and some light-hearted jokes. No doubt the creators of this event are reveling in the extended coverage, as the “event” isn’t meant to go live until September 20th.
But that hasn’t stopped the United States Airforce from issuing a very stern warning.
In an interview with The Washington Post, Air Force spokeswoman Laura McAndrews informed the news agency that officials knew about the event. Although she didn’t give any specifics on what would happen to any would-be trespassers, she stated:
“Area 51 is an open training range for the U.S. Air Force, and we would discourage anyone from trying to come into the area where we train American armed forces. The U.S. Air Force always stands ready to protect America and its assets.”
The facility was officially acknowledged by the U.S. Government in 2013 when the CIA confirmed its existence through public record. Additionally, other reports have been released about that nature of Area 51 as just an aircraft testing facility. But no amount of publicly-released data will ever quell conspiratorial theorists — or, by extension, good-natured humorists.
A number of celebrities have RSVP’d to the event or referenced the joke, among them are singer Kevin Jonas, Game of Thrones actor Liam Cunningham, and Jeffree Star. Expect more celebrities and “social media stars,” to start cashing in on the memes in the coming months.
Alert! Turn back, Area 51 raiders
Toward the end of Jackson Barnes’ Facebook post is the message:
“P.S. Hello U.S. government, this is a joke, and I do not actually intend to go ahead with this plan. I just thought it would be funny and get me some thumbsy uppies on the internet. I’m not responsible if people decide to actually storm area 51.”
Out of the millions who’ve either signed up or interacted with this internet joke, in some way or another, it’s inevitable that some stooges will take this event seriously.
For instance, a hotel in Rachel, Nevada, called the Little A’Le’Inn, which has glommed onto the Area 51 hype throughout the years has just recently received an unusually high number of reservations for September 20th.
In a recent interview with the New York Times, Connie West, a co-owner of the establishment stated that, “My poor bartender today walked past me and said, ‘I hate to tell you, but every phone call I’ve had is about Sept. 20,” she then added, “They’re pretty serious; they’re coming. People are coming.”
Many people that called had mentioned the Facebook post when reserving the rooms. The Facebook post had invited people to Amargosa Valley, which is actually a few hours away from Little A’Le’Inn and further from Area 51 on the opposite side.
There are multiple signs surrounding the Area 51 perimeter and border which state that not only “photography is prohibited,” but the “use of deadly force is authorized.”
But hey, the fool who persists in his folly will become wise. After all, who’s to say the Ufologist persisting in his alien search won’t find some. Maybe our Naruto running raiders can use this show of force as a bargaining chip with the officials for a tour of the facility. . . if the government officials really have nothing to hide that is.
This month marks the 50th Anniversary of the Apollo 11 moon landing. In the spirit of such a momentous event we thought we’d take a look at space, not as the final frontier, but as a business model arena. Space has become a rapidly expanding, accessible economy – so if you wanted to be an astro-preneur, what components of the arena would you need to consider before launching your space business?
Image courtesy of the Hubble Telescope.
The Business Model Design Space card deck is a supporting tool we use with teams to reach a deeper understanding of the operating environment of a business model.
We examine these external forces to determine the adaptability of a business idea and the forces outside of your control as an entrepreneur. While innovation requires significant focus on your business model and your customers, you can’t neglect to consider external forces that could hamper or augment your success. You can’t control these forces, but you certainly need to be aware of them.
So how can we assess Space as a Business Model Arena and what external factors do we need to consider?
Here we can analyze our supply chain — the ISS. Not only will other governments be able to take a ride, but anyone with the budget and a business plan, could launch a business from the ISS. Other considerations:
Competitors: Governmental Organizations:
NASA, ESA, and more than 9 countries have orbital launch capabilities.
Private Companies such as SpaceX, Blue Origin, Virgin Galactic, Bigelow Aerospace, Stratolaunch, Rocket Lab, and Planetary Resources to name a few.
Supply Chain: NASA recently announced that the International Space Station will be open for commercial business for an approximate cost of $52M. Starting in 2020, Astro-preneurs with deep pockets can use the ISS for off-earth manufacturing, research or tourism.
Space has truly become democratized. The cost of space travel has dropped dramatically — sending up a satellite is almost as cost effective as buying a personal computer. What customers might be interested in our space venture?
The space economy is expected to grow from $385BN in 2017 to over $1.5TN by 2040.
Space customers range as widely as the industry sectors involved – from travelers, to miners to manufacturers to climate change activists.
Needs & Demands: How fast will science and technology match our needs for exploration or exploitation? What are the secondary business models – space clean up, alien communication, time travel, space law enforcement, governance?
MACRO ECONOMIC FORCES
We are entering a new phase dubbed Space 3.0 — the first phase was governments investing in space exploration, phase 2.0 was billionaires investing in literal moonshots, and now phase 3.0 the commercial viability of space.
Global Market Conditions: Space is not only expensive, but it is dangerous. Most space entrepreneurs are either billionaires in their own right (Bezos, Musk and Branson) or have partnered with governments to launch their businesses. Does science take precedence over commerce?
Capital Markets: Between 2012-2017, venture capitalists invested over $10.2BN in the sector. Getting to space is expensive, and governments have led the way. Most private companies are funded by billionaires, venture capital or government grants.
The 1967 Outer Space Treaty was signed by 129 countries but it makes no mention of commercial space activities. We have a lot of unanswered questions. What new trends could disrupt/destroy the needs for our space venture?
Technological advancements have allowed for greater data collection, faster and farther travel, reusable rockets and a vast number of increasing satellites and orbital devices. Will the technology focus on using space for earth’s benefit? For another home for mankind? Or for developing extraterrestrial technology for use on earth and beyond?
Who can mine an asteroid? Who can colonize the moon? Who can advertise in space? Who owns the light waves? Who manages conflict? SpaceX’s recent launch of 60 Starlink satellites may have broadened global internet coverage, but it interferes with scientific data collection (light pollution).
Socioeconomic Trends: Are we exploring space as a means of escaping Earth to avoid a climate catastrophe? Will space become the next overcrowded thrill like Everest? What are the human rights associated with aliens, travelers, humans born off-Earth?
Will space become the wild west like the early days of the internet?
If you are about to embark on a space venture yourself, make sure to download your Strategyzer Business Model Design Space Card Deck and get ready for the G-Force!
This episode features a panel that I moderated in front of a standing-room-only crowd at the Milken Institute’s Global Conference 2019. It includes a great overview of psychedelic science, investing opportunities, anecdotal personal benefits, legal challenges, and much more. I think it’s one of the more comprehensive panels ever done on the subject. Here are the participants:
Robin Carhart-Harris — Head of Psychedelic Research, Centre for Psychedelic Research, Department of Brain Sciences, Imperial College London
- Listen to it on Apple Podcasts.
- Stream by clicking here.
- Download as an MP3 by right-clicking here and choosing “save as.”
Want to hear another podcast discussing psychedelics? — Listen to my conversation with James Fadiman, who has been called “America’s wisest and most respected authority on psychedelics and their use.” Stream below or right-click here to download.
QUESTION(S) OF THE DAY: What was your favorite quote or lesson from this episode? Please let me know in the comments.
Scroll below for links and show notes…
SELECTED LINKS FROM THE EPISODE
- Connect with Matthew Johnson:
- Connect with Ayelet Waldman:
- Connect with Robin Carhart-Harris:
- Connect with Christian Angermayer:
- Milken Institute
- Milken Institute’s Global Conference 2019
- Psychedelics: Mind-Enhancing Methods to Well-Being, Milken Institute
- A Really Good Day: How Microdosing Made a Mega Difference in My Mood, My Marriage, and My Life by Ayelet Waldman
- Here’s Why We Should Never Forget Katharine McCormick’s Special Role in the Birth Control Movement, History A2Z
- Human Hallucinogen Research: Guidelines for Safety, Journal of Psychopharmacology
- Psilocybin: An Overview, ScienceDirect
- Drug Scheduling, DEA
- The slides by Matthew Johnson can be found by clicking here.
- The Abuse Potential of Medical Psilocybin According to the 8 Factors of the Controlled Substances Act, Neuropharmacology
- Psilocybin Produces Substantial and Sustained Decreases in Depression and Anxiety in Patients with Life-Threatening Cancer: A Randomized Double-Blind Trial, Journal of Psychopharmacology
- The Heretic, The Morning News
- A New Chapter in the Science of Psychedelic Microdosing, The Atlantic
- How New Ketamine Drug Helps with Depression, Yale Medicine
- Pilot Study of the 5-HT2AR Agonist Psilocybin in the Treatment of Tobacco Addiction, Journal of Psychopharmacology
- Open Label Study, MedicineNet
- Chantix (Varenicline), RxList
- Study Design 101, Himmelfarb, Health Sciences Library
- Selective Serotonin Reuptake Inhibitors (SSRIs), The Mayo Clinic
- A Case Against the Drug War, The Harvard Gazette
- Burning Man
- Ask the Doctor: What Is Hypomania? Harvard Medical School
- The Entropic Brain: A Theory of Conscious States Informed by Neuroimaging Research with Psychedelic Drugs, Frontiers in Human Neuroscience
- What is Serotonin? Hormone Health Network
- Serotonin and Brain Function: A Tale of Two Receptors, Journal of Psychopharmacology
- History of Psychedelics: How the Mazatec Tribe Brought Entheogens to the World, Psychedelic Times
- Compass Pathways
- R-ketamine: A Rapid-Onset and Sustained Antidepressant Without Psychotomimetic Side Effects, Translational Psychiatry
- The FOMO Is Real: How Social Media Increases Depression and Loneliness, Healthline
- What is MDMA? NIH
- MDMA-Assisted Psychotherapy Study Protocols, MAPS
- Ibogaine Therapy for Drug Addiction, MAPS
- This Is How Ayahuasca Affects the Brain, Vice
- Meaning of a Bad Trip, Verywell Mind
- Syd’s First Trip: Home Footage of Pink Floyd Founder Syd Barrett’s First Experience with LSD, Happy Mag
- What Is Hallucinogen-Persisting Perception Disorder (HPPD)? Medical News Today
- Opiate, Opioid, Narcotic — What’s the Difference? IWP
- Residential Psychedelic (LSD) Therapy for the Narcotic Addict, Archives Of General Psychiatry
- Psilocybin-Facilitated Treatment for Cocaine Use by Peter Hendricks, University of Alabama at Birmingham
- The Surprising Failures of 12 Steps, The Atlantic
- Diagnostic And Statistical Manual Of Mental Disorders (DSM), American Psychiatric Association
- Marcus Raichle on the Default Mode Network, VPRO Labyrint TV
- Six NASA Astronauts Describe the Moment in Space When “Everything Changed” Inverse
- Canyon Ranch
- Exploring the Potential Recreational Psilocybin Market, Psychedelic Science Review
- Fear-Setting: The Most Valuable Exercise I Do Every Month, tim.blog
- Psilocybin-assisted Treatment for Alcohol Dependence: A Proof-of-Concept Study, Journal of Psychopharmacology
- Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Timothy Ferriss
- An encouraging story about how well-funded research can change lives for the better. [03:25]
- Matthew Johnson stresses how understanding the downsides and risks of psychedelics is key to their responsible use in research. (The slides by Matthew Johnson can be found by clicking here.) [06:02]
- Matthew Johnson lays out the benefits, as we currently understand them, of psychedelics on mental health and addiction. [07:21]
- How did Ayelet Waldman begin her experiences with microdosing, and in what ways did the practice affect her depression and productivity? [12:17]
- Robin Carhart-Harris explains our current understanding of why these compounds do what they do — even beyond the duration of their physical presence — in what he describes as the entropic brain. [16:48]
- Christian Angermayer tells us why his biotech company, ATAI Life Sciences, is currently one of the largest global investors in bringing psychedelics — including psilocybin — back into the legal realm. [21:37]
- Treating PTSD with MDMA, how Ayelet and her husband use MDMA to process “the mundane PTSD of a long marriage,” and the risks involved. [28:16]
- Matthew speaks to the potential toxicity of some of these compounds. [31:41]
- Matthew takes us through current studies applying psychedelics to opiate and opioid addiction, and Ayelet weighs in on why traditional methods have not proven successful thus far, and why we need to reclassify some schedule one psychedelics to schedule four. [37:33]
- Robin explains the context-shifting power psychedelics have over certain diagnostic categories, the problem with diagnostic categories as they traditionally stand, and current thinking around the default mode network. [40:45]
- Why Christian believes psychedelics should be used in a strictly controlled environment by prescription rather than provided over the counter. [45:48]
- Ayelet’s ideal paradigm for psychedelic decriminalization: the psychedelic spa. [47:04]
- Christian points to The Netherlands as an example of a place where psychedelics are available recreationally, but not applied in a way that puts a dent in that country’s mental health crisis. [47:59]
- How does Christian envision a sustainable business model for single-dose psychedelic therapies? [48:39]
- How did these compounds come to be classified as schedule one drugs, and how can we potentially get them reclassified as schedule four drugs? Matthew has answers. [52:54]
- What would Ayelet hope this field looks like a few years from now? [59:16]
- Katharine McCormick
- Gregory Pincus
- George Goldsmith
- Sasha Shulgin
- Ann Shulgin
- Michael Chabon
- Syd Barrett
- Peter Hendricks
- Tom Insel
- Michael Bogenschutz
Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right.
Facebook faced its latest Washington crisis Monday, with Treasury Secretary Steven Mnuchin joining a parade of policy makers and politicians who’ve bashed its proposed cryptocurrency, demonstrating the hurdles the company must overcome to ever make the token a reality.
Speaking from the White House, Mnuchin said he has serious concerns about the national security implications of Facebook’s coin and other virtual currencies. He said the potential for money laundering and other illicit activities is high, and vowed that Treasury would crack down on law breakers when it finds them.
“This is indeed a national security issue,” Mnuchin said in a briefing for reporters at the White House. “We will not allow digital asset service providers to operate in the shadows.”
Bitcoin pared an earlier decline after Mnuchin’s comments, and was down 9.6% to $10,765.78 at 2:42 p.m. in New York.
He is far from the first official to express skepticism. President Donald Trump took to Twitter July 11 to criticize Facebook’s effort, saying he’s not a fan of Bitcoin and that cryptocurrencies are often used to facilitate “unlawful behavior.” And some of Trump’s staunchest foes in Congress, including Representative Maxine Waters, have also faulted Facebook, going so far as to demand that the company halt all work on the coin, called Libra.
Federal Reserve Chairman Jerome Powell also told lawmakers last week that he has “serious concerns’’ about the token and cast doubt on Facebook’s timeline for launching it by next year.
The opposition from both Republicans and Democrats might put fresh pressure on Facebook—already under fire in Washington over scandals tied to data privacy—to assess whether its cryptocurrency is worth it. The fireworks will start again tomorrow when the company faces a hearing before the Senate Banking Committee followed by another Wednesday before the House Financial Services Committee.
In prepared remarks before the Senate panel, the top Facebook executive working on Libra, David Marcus, went further than the company has previously to try to assuage policy makers’ concerns that the coin could be a threat to the financial system.
Marcus said the token won’t launch until regulatory questions are fully addressed and he added that Facebook will get “appropriate approvals.” He said the coin isn’t intended to compete with countries’ sovereign currencies and won’t interfere with central banks on monetary policy.
“The time between now and launch is designed to be an open process and subject to regulatory oversight and review,” Marcus wrote. “We know we need to take the time to get this right. And I want to be clear: Facebook will not offer the Libra digital currency until we have fully addressed regulatory concerns and received appropriate approvals.”
In his remarks, Mnuchin said that Treasury’s Financial Crimes Enforcement Network “will hold any entity that transacts in Bitcoin, Libra, or any other cryptocurrency to its highest standards.” He broadly criticized cryptocurrencies, echoing Trump, who said in his series of tweets last week that they are “not money.”
“Bitcoin is highly volatile and based on thin air,” Mnuchin said. “We are concerned about the speculative nature of Bitcoin and will make sure that the U.S. financial system is protected from fraud.”
Mnuchin said he would address the issue with the finance ministers from other major global economies at a Group of Seven summit in France this week. He’s also discussed the issue “extensively” with the Fed’s Powell, he said.
The sentiment poses risk for the broader digital coin industry. In the run-up to this week’s hearings, a number of competing digital coin companies are distancing themselves from Facebook. Some industry groups are also conducting briefings for congressional staff, pointing out that Facebook’s plan is light on details and not necessarily representative of all tokens.
For Facebook, Mnuchin indicated that U.S. approvals may take a while.
“They and others have a lot of work to do before they get us comfortable,” he said. But he said the company is “being very candid with the administration and where they are.”
Trump said four days ago that companies issuing cryptocurrency, including Facebook, should be subject to banking regulations.
Mnuchin said the president has “legitimate concerns.” He advised investors to “be careful” before purchasing Bitcoin or other cryptocurrencies. “There’s a lot of good things to invest in,” he said.
“I have no idea why Bitcoin trades where it is,” Mnuchin said. “I’m not commenting whether it’s high or it’s low.”
More must-read stories from Fortune:
—The fall and rise of VR: The struggle to make virtual reality get real
—A new A.I. is running the table against poker pros. Is business strategy next?
—Video game addiction: These are the warning signs to look out for
—Apple has new MacBooks. Here’s what you need to know
—Listen to our new audio briefing, Fortune 500 Daily
Catch up with Data Sheet, Fortune‘s daily digest on the business of tech.