Innovation FAQs
What is innovation?
There is no one accepted definition of innovation. Our view of innovation is that it encompasses more than just services or products, it can include process innovation as well as business models, and it is more than merely invention (the creation of something new or a revision to an existing element), but requires the commercial exploitation of such invention.

More information can be found in ‘What is Innovation?
Why is innovation important?
Innovation is important on a number of levels. It is important for nations and regions for economic growth. It is important for firms for survival, growth and shareholder return.

More information can be found in ‘Why is Innovation Important?’
What types of innovation are there?
Innovation can occur on various levels. A simple way of looking at the different degrees and types of innovation can be demonstrated as follows:
Incremental and radical innovation
I’ve heard the phrase ‘disruptive innovation’, but I’m not sure what it means.
Disruptive innovation is one that creates a new market and value network and eventually disrupts an existing market, displacing established market leaders and alliances. It tends to enter the low end of the market, and gradually moves up-market, displacing existing, established products. A reasonably modern example could be Wikipedia taking over the traditional encyclopaedia market (Encyclopaedia Britannica ceased printing in 2012).
Is disruptive innovation the same as radical innovation?
No, radical innovation represents a major technological breakthrough.
Tell us more about the short form audit and report.
Following feedback from clients, we have identified the need in some organisations for a quick and inexpensive analysis of their innovation efforts and practices. Our short-form audit and report is designed to meet these criteria.

The process is simple, upon receipt of your payment, you receive a link to the survey which you complete. It consists of 25 questions, each of which requires two answers. When completed, we analyse your responses, and submit to you our short report setting out our analysis and recommendations.

It is designed to be indicative, and to give you some initial ideas as to how to improve your innovation efforts and can give guidance as to what further analysis may be required.
Why do clients hire consultants?
There are various reasons for hiring consultants:
  • ‘Buying-in” specialist skills not available in house;
  • Help with the implementation of large scale projects;
  • Help with devising and planning large scale projects;
  • Additional capacity at peak times;
  • Independent input or validation;
  • Responding to regulatory change;
  • External consultants are less susceptible to internal politics and/or sensitive situations;
  • Hiring consultants may prove cheaper than retaining the expertise in-house;
  • Consultants can do the ‘dirty’ work.
Why should you use Innovation for Growth?
Innovation form Growth was founded in 2010, with the aim of helping local businesses grow and prosper. This aim has not changed over the intervening years and we are delighted to continue to achieve this aim.

Unlike a number of other consultancies, when you instruct us, as we are a sole director firm, Chris will do the work.
How do we contact Innovation for Growth?
You can write to us, or telephone us or contact us through this website. Telephone and correspondence address can be accessed here, or you can complete the contact us form here.
What other areas does Innovation for Growth specialise in?
Innovation for Growth specialises in providing business advice in the following areas: